It is my set purpose to decrease the estrangement effect arising from technological bounds in case of particular projects, so that people would not use a device or service because there’s no better solution in the market, but because they comprehend it and like its operation and results. Such solution is the FruitFlan information aggregator, which provides a platform usable in numerous fields – media, advertisement market etc. – and, last but not least, people love to use it.

As an interaction designer I’ve already contributed to the shaping of many research projects and market services, from elaboration of the basic concept through design and development phases to full-scale realization. Thanks to the fact that I’ve teamed up with many different people and observed the human reactions to the results, I’ve managed to acquire a kind of experience, which otherwise would have been very difficult to gain.